ClaimsHub
From Claim Idea to Substantiated Claim in One Unified Workspace
Write Claims and Build Their Substantiation Together, With Regulatory in the Loop From the Start
Built For
Today the process is draft, send to Regulatory, wait. By the time an answer comes back, the campaign is often built around claims that lack a proper support plan.
Why it Matters
Marketing and Regulatory, Finally on the Same Page
96% Faster
Initial claim review cut from 2 hours to 5 minutes
3 to 5 hours saved
per person each week through faster pre-screening, clearer substantiation guidance, and less back-and-forth
Key Capabilities
ClaimsHub Features
Quick Chat
Rapid, conversational feedback for iterating on claim ideas, substantiation approaches, and copywriting. It's optimized for response speed, so whether you're rewording a claim or asking how to substantiate one, you get an answer fast enough to keep iterating.
Projects
Take a single product or a full line from an extracted marketing brief to fully vetted, fully supported claims. Projects becomes the single source of truth for the claim, the evidence behind it, and how that evidence maps to the claim, with finer detail than Quick Chat because you're feeding it more context. Link a formula to a claim for formula-based substantiation guidance.
Market Analysis
Claims need to be compliant and competitive. Add benchmark products or claims you want to measure against, and ClaimsHub tracks search and trend demand for a claim over time, surfaces similar claims that may be outperforming yours, and shows you how your own claim is performing.
Project Management
Claims development is interdisciplinary by nature. See what your team is working on, track the full history of changes to a project, assign claims to individual owners, and control access project by project. Email notifications go out whenever a claim's status changes.
Continuous Improvement
ClaimsHub learns from your past projects and past interactions. The more your team uses it, the more context it has to draw on. Onboarding includes pulling in your existing claims and projects from wherever they currently live, so you start with your company's full history already in the system. EXAMPLE: Your team shelves a 24-hour moisturization claim because it's too expensive to substantiate. Six months later, someone else on the team starts drafting a similar claim, with no memory of the earlier decision. ClaimsHub surfaces the original project automatically, so the same dead end doesn't get walked into twice.